Protection of trade marks and intellectual property rights

European experts tend to believe that everything sold and bought can be counterfeited. Recent studies show that the share of pirated articles in some product areas reaches 60%. Such rampant piracy undermines consumer trust and causes enormous financial losses for producers and their official dealers. Fake goods could even drive manufacturers of genuine products out of business.

First of all, producers see their sales plummet as faked goods squeeze out authentic products. Falsifiers bear no R&D and advertising costs and thus could undercut manufacturers of original products. Besides, by promoting genuine products, manufacturers inadvertently advertise fake ones and thus drive their sales. A brand which has no reliable protection is bound to fall victim to falsifiers.

Recent studies show that about 90% of producers regard the inflow of fakes as a serious threat as trade in counterfeit items is highly profitable and is not severely punishable by law.

Think it over because you may well be among those who urgently need to protect the integrity of their brands.

While you are thinking about it, you are losing money daily and counterfeiters are eroding the prestige of your brand and are stealing your customers. Pirates always zero in on successful businesses. 

Rather than use your advertising budget to indirectly fuel the sales of fakes, acquire our technology to protect your products. We guarantee that the pirates stealing your business will be hard pressed to sidestep our protection technology as we are always one step ahead. 

Protection from illegal imports

Importers of well-known brands are hard pressed to find a reliable and effective mechanism to protect their rights and financial interests. It is an open secret that illegal imports of branded alcohol beverages are a highly profitable business and illegally imported alcohol undercuts the goods brought in by official distributors.

Faced with such a problem official importers used Latentogram® to mark their goods. Now every buyer can be confident that he is getting high-quality products from authorized distributors.

As a result, official importers boosted their sales and protected their rights. 

In-house production or sales volume control

Producers often face the need of maintaining in-house control over production or sales volume to avoid abuses by production managers or distributors, which is indeed an uphill task unless special tools and technologies are available. Latentogram® containing overt and covert numbering effectively solves the problem of production control, which is borne out by our clients.

Promotional campaigns and lotteries

Due to its novelty and efficiency, Latentogram® has become an anti-forgery tool of choice among organizers ofpromotional campaigns and lotteries.  

One of the ATB customers, a wheat flour producer, used Latentogram® to conduct a lottery. For the duration of the lottery, a security label stuck to each flour pack contained variable data in its covert image design. The numbers were used to identify lottery winners. 

One of the interesting examples of the Latentogram® application is the security label produced for one of our clients – a brewery. A counter-label on the bottle is a lottery ticket. Transient data can be seen after the protective layer scratching-off, which is the base for the prizes raffling off. 

Ticket forgery constitutes a key challenge for lottery organizers.

The ink used for making a scratch-off layer is readily available, and the label itself is not protected from forgery. To address this problem, ATB developed a special laminate containing Latentogram® to be applied over the scratch-off layer. Thus, the lottery label is safeguarded from any tampering and the lottery numbers cannot be forged.

Entrance tickets protection

Ticket forgery is a recurring problem for organizers of concerts, sports competitions and other kinds of entertainment. The introduction of Latentogram® helped the organizers of the Davis Cup match held in February 2006 in Minsk to put an end to fake ticket sales. ATB is successfully cooperating with other companies organizing similar shows.